And in touching this question it is worth while considering for a moment how differently two men or two firms in the same trade will carry on their businesses, and yet both succeed. To put it more plainly, one firm will bombard the public with "fetching" advertisements, and get business, so to speak, at the bayonet's point. Another firm in the same line of trade lays siege to its customers in a quiet, systematic way, does its best to prevent any sorties in the direction of rival camps, and is content to keep its connection well guarded and do business in a quiet, undemonstrative way. Of course the man who goes in for publicity--wide publicity--and assaults the public with "loud" advertisements in all directions, drives the roaring trade, or the trade that roars loudest. He gets larger returns, and if his business is well managed he should secure larger profits. Beside these trade Dives's the humble, quiet, unostentatious Lazarus seems quite out in the cold. Not so, however. The latter picks up some good crumbs, if not some pretty substantial crusts, which he puts into his wallet with a gentle, unostentatious satisfaction which quite contents him. I could give chapter and verse for what I am now saying, and without hesitation or difficulty could name two firms in Birmingham that are carrying on the same trade, making the same everyday articles of consumption; yet, while the name of one firm is in everybody's mouth and is known to the ends of the earth, the name of the other is hardly ever seen save upon the productions they turn out. Yet I know for a fact that this latter firm make some nice solid profits out of their quiet business, though nothing perhaps at all comparable with their more enterprising rival. It is a case of thousands in one case and tens of thousands probably in the other. But enterprise should, of course, bring its own reward. I fear I have indulged in a rather full-blown parenthesis, but it was somewhat necessary before going into certain details concerning the two utterly opposed modes of trading and their exemplifications in Birmingham. As I have mentioned before, we have in recent years seen the rise and development of huge establishments and trading concerns that deal in anything and everything. Cutting and competition have gone on till there is nothing left to cut, or no weapon left that is sharp enough to cut finer. The results of all this has been the whittling away of a good many old-fashioned shops and traders; but they are not all gone, and some long--established businesses still survive and prosper in our midst. I will just mention one or two. If the reader of these lines will walk down the Lower Priory, which leads out of the Old Square--or what was the Old Square--he will see at the bottom of the said Lower Priory, on the right hand side, a sedate and solid brick building. He will see a brass knocker on the door and a brass plate bearing the name of Smallwood and Sons--"only this, and nothing more." This is the business