Business Correspondence
BUSINESS CORRESPONDENCE VOLUME I HOW TO WRITE THE BUSINESS LETTER: _24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters_ CONTENTS BUSINESS CORRESPONDENCE VOLUME I
Will tak' the helm in hand,
Until I win to the tall top-mast,
And see if I spy the land?"
"It's here am I, a sailor gude,
Will tak' the helm in hand,
Till ye win to the tall top-mast,
But I fear ye'll ne'er spy land."
He hadna gane a step, a step,
A step but barely ane,
When a bolt flew out of the gude ship's side,
And the saut sea it cam' in.
"Gae, fetch a web of the silken claith,
Anither o' the twine,
And wap them into the gude ship's side,
And let na the sea come in."
They fetched a web o' the silken claith,
Anither o' the twine,
And they wapp'd them into that gude ship's side,
But aye the sea cam' in.
O laith, laith, were our gude Scots lords
To weet their cock-heeled shoon,
BUSINESS CORRESPONDENCE VOLUME I HOW TO WRITE THE BUSINESS LETTER: _24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters_ CONTENTS BUSINESS CORRESPONDENCE VOLUME I