Business Correspondence
BUSINESS CORRESPONDENCE VOLUME I HOW TO WRITE THE BUSINESS LETTER: _24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters_ CONTENTS BUSINESS CORRESPONDENCE VOLUME I
thou never word of folly, one light thing thou wouldst recall? Rare and
noble hath thy life been! fair thy fortune did befall!'
'No!' exclaimed I, 'I will do none of these; but, by retiring into the
quiet and untrodden forest, I will show my discernment of real good and
ill. The holy Books counsel it--
'True Religion!--'tis not blindly prating what the priest may prate, But
to love, as God hath loved them, all things, be they small or great; And
true bliss is when a sane mind doth a healthy body fill; And true
knowledge is the knowing what is good and what is ill.'
"So came I to the forest, where, by good fortune and this good friend, I
met much kindness; and by the same good fortune have encountered you,
Sir, whose friendliness is as Heaven to me. Ah! Sir Tortoise,
'Poisonous though the tree of life be, two fair blossoms grow thereon:
One, the company of good men; and sweet songs of Poet's, one.'
"King!" said Slow-toes, "your error was getting too much, without
giving. Give, says the sage--
'Give, and it shall swell thy getting; give, and thou shalt safer keep:
Pierce the tank-wall; or it yieldeth, when the water waxes deep.'
And he is very hard upon money-grubbing: as thus--
BUSINESS CORRESPONDENCE VOLUME I HOW TO WRITE THE BUSINESS LETTER: _24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters_ CONTENTS BUSINESS CORRESPONDENCE VOLUME I