Business Correspondence
BUSINESS CORRESPONDENCE VOLUME I HOW TO WRITE THE BUSINESS LETTER: _24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters_ CONTENTS BUSINESS CORRESPONDENCE VOLUME I
farmer's wife gave him a bowl of milk. When it grew dark he crawled
under a hedge and slept soundly until dawn.
The next day he kept steadily upon his way, and toward evening met a
farmer with a wagon loaded with sacks of grain.
"Where are you going, my lad?" asked the man.
"To London," replied Gilligren, "to see the King crowned."
"Have you any money?" enquired the farmer.
"Oh yes," answered Gilligren, "I have a sixpence."
"If you will give me the sixpence," said the man, "I will give you a
sack of rye for it."
"What could I do with a sack of rye?" asked Gilligren, wonderingly.
"Take it to the mill, and get it ground into flour. With the flour
you could have bread baked, and that you can sell."
"That is a good idea," replied Gilligren, "so here is my sixpence, and
now give me the sack of rye."
The farmer put the sixpence carefully into his pocket, and then
BUSINESS CORRESPONDENCE VOLUME I HOW TO WRITE THE BUSINESS LETTER: _24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters_ CONTENTS BUSINESS CORRESPONDENCE VOLUME I